the 2024 Atlanta Lacrosse Invitational
February 10, 2024
UMASS VS ARMY WEST POINT AT 12:30PM
NORTH CAROLINA VS MERCER AT 3:30PM
Season-opener event benefitting Shootout for Soldiers
the University of Massachusetts vs. Army West Point
- AND -
The UNIVERSITY OF NORTH CAROLINA VS. MERCER UNIVERSITY
The Game Plan is Simple:
Elevate lacrosse in Atlanta with an exciting Division I standoff where all proceeds benefit veterans.
Lacrosse remains the fastest-growing field sport in America, the same can be said for the Southeast – especially in Georgia. Today, youth leagues and student athlete college recruitment continue to rise, with Atlanta now regarded as a talent hotbed for young men and women.
Professionally, Georgia even has its own thriving championship NLL team, the Swarm, headlined by who many consider the sport’s greatest contemporary player – Lyle Thompson – leading the charge (and choosing this city to do so).
So over the last decade, it’s not surprising that lacrosse’s popularity and participation among Georgian families has risen considerably. Not to mention, dedicated, exponential attendance at stadium events each season.
Yet despite the sport’s remarkable ascent, Division I college opportunities and exposure to the game at this level still remain slim to none in the South.
That’s why we’re bringing the excitement of a DI rivalry here to Dekalb’s Silverbacks Park in 2024: An easily accessible, six-field stadium complex: with all proceeds supporting Shootout for Soldiers.
And, why we need you to join our team of sponsors to make it all happen.
By incorporating the platform of lacrosse to engage communities nationwide, Shootout for Soldiers, a 501c(3), supports local veterans’ healthy and successful transition to civilian life after their term of service.
To date, this national organization has generated over $4,000,000 for these heroes, largely through its annual 24-hour lacrosse festival that take place nationwide. In Atlanta, the event is held at Kennesaw Mountain High School, with divisions ranging in age from 12 to 60 for both men and women!
Who are the players?
285 Lacrosse, a local coalition of key leaders in Atlanta’s lacrosse community,
is partnering with the Shootout for Soldiers Foundation to bring two perennial top DI men’s lacrosse programs, UMass and Army West Point, together for an epic, highly anticipated matchup serving as each team’s 2024’s season opener.
Even better? Each team’s rosters have players who call Atlanta home.
The game will be televised live on ESPN+ with additional national coverage via USA Lacrosse and Inside Lacrosse magazine.
Then, there’s your company. Its participation is pivotal to ensure that this event not only takes place and becomes an Atlanta tradition. But more importantly, that it serves as a win-win-win for all involved
How everyone scores:
Beyond growing the great game of lacrosse on a local level, Atlanta Lacrosse Invitational sponsorship ties your company to a worthy non-profit, while showcasing your brand in unique venues. The goal is to increase awareness and keep it top-of-mind among existing customers and new prospects.
Consider:
— An estimated 5,000 fans in attendance at the college event itself
—1000’s of attendees & players in an all-day, boys’ youth tournament taking place prior to the high school game
— Repeat exposure to over 50,000 passionate Atlanta LAX players and families with aggressive social media and direct e-mail targeted to metro-area middle, high and college school teams; rec leagues and elite travel organizations; and static logo presence within advertising featured on these associated websites months prior to event
— Logo exposure in multiple onsite locations Day-Of the DI game, high school and tournament events, along with :15 or :30 In-Games Reads throughout event
— An exciting local high school LAX rivalry face-off between Roswell & Lambert to precede the college game
— Far-reaching national media exposure via ESPN+, USA Lacrosse and Inside Lacrosse magazine fortified with all related social media
— Dynamic, uninterrupted ATL LAX INV website presence for months before and after the event
— Extended shelf life of your logo through event swag/wearable items including sport and tee-shirts, string back packs and more
— The Shootout for Soldiers Tailgate Party on game day, with hundreds of families kicking off the event in true southern style
— The ALI Kick-off Cocktail Reception on Friday evening, February 9th: an event featuring Atlanta’s lacrosse leaders, decision-makers, community and player parents, our sponsors, media and – yet another opportunity to showcase your brand
— The ATL LAX Vendor Village Fan Zone: An on-site event showcasing Everything Lacrosse – from high-end swag to coveted gear to collectible novelties to player autographing – with your company’s brand in the middle of it all. All sponsors receive placement for their own tent/booth for premium giveaways, trial and sampling, customer prospecting and more
